The websites, booking systems, and tools your business runs on.
Designer + developer. Built around how you actually work.

Proud of the craft. Tired of the admin.
Salons, driving schools, landscapers, clinics, contractors, studios. You're great at the work. It's everything around the work that eats your week.
01 · Time
Get your weekends back.
Booking that runs itself, reminders that send themselves, and fewer texts at 10pm.
02 · Control
Know where every lead goes.
One place for leads, jobs, and payments, with nothing falling through the cracks.
03 · Growth
More of the right customers.
A site that gets found, explains what you do clearly, and makes booking easy.
04 · Pride
Look as good as your work.
A brand and a website built with the same care you put into your craft.
Measure twice. Build once.
Every project follows the same four steps, so you always know what's happening, what it costs, and what comes next.
01
Diagnose
We talk through how your business runs today. I ask a lot of questions before I recommend anything.
02
Plan
You get a clear plan and a fixed quote before any work starts. No surprise invoices.
03
Build
I design and build it, and you see progress along the way. It looks right, and it works the way you work.
04
Support
I set it up, show you and your team how to use it, and stick around to fix and improve things.
What I build
Websites, booking, and the systems behind them. Most clients start with one and add the rest when they need it.
Websites
A site that explains what you do, shows your best work, and turns visitors into calls and bookings.
New sites and redesigns · Local search basics · Fast on phones
Booking systems
Clients book and pay online, on your terms. Reminders go out on their own, so fewer people forget to show up.
Online booking and deposits · Automatic reminders · Pay-before-you-book rules
Systems for your industry
Your own system for clients, schedules, and payments, made for your kind of business and connected to your website.
Client and job tracking · Online payments · A login for your clients
Selected work
A few of the businesses I've built for, from the problem to the results.
01 · Mental health
Keeping a treatment program running through COVID
When COVID shut its doors, an outpatient mental health facility needed its program online, and compliant, fast. I built a custom system that turned it into online classes, with secure records, clinical notes and billing behind it.
Online program · Clinical notes · Secure records
02 · Driving school
No more free lessons: booking that waits for payment
Scheduling system · Online payments · Student accounts
Case study coming soon
03 · Restaurant
Online ordering the restaurant owns
Online ordering · Payments · Website
Case study coming soon
One builder for your website, booking, and client system.
Everything is built to work together and runs on my own servers, so you have one person to call instead of five companies. And your data stays yours: you can take it with you at any time.

Hi, I'm Pedro.
I'm a designer and developer in California. I spent years as a graphic designer before moving into web design and development, so I care about two things: how it looks, and whether it works.
I build websites, booking systems, and tools for small businesses like salons, driving schools, and clinics. I learn how your business runs before I build anything, so what you get fits how you work. And I work in English and Spanish.
Tell me what's slowing you down.
A short form with a few questions about how you work. I read every answer and reply personally.
Or email [email protected]
